Navigating the Lived Experiences of Ugandan Christian TikTok Consumers in South Korea

Abstract

This study explores how Ugandan Christians in South Korea use TikTok to navigate their diasporic experiences, focusing on identity construction, community engagement, and cultural negotiation. While existing research highlights social media’s role in diasporic cultural preservation, few studies examine TikTok’s impact on African diaspora communities, particularly in Asian contexts. Through qualitative analysis of TikTok content and user interviews, this research reveals that the platform enables religious expression, cultural adaptation, and cultural connectivity. Findings show TikTok serves as a tool for sustaining Ugandan Christian identity while fostering integration in South Korea. The study underscores TikTok’s significance in diasporic digital practices, offering insights into religion, migration, and digital media’s evolving role.